Site search

Categories

August 2010
M T W T F S S
« Jul    
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Tags

Blogroll

Guidelines To Remain Au Fait With Terms In The Magazine Industry

Many people will not realize how much goes into producing leaflets or advertising paperwork. This article will explain some of the terms that are used in printing industry. Of course, CTP (computer to plate) is one of the processes as is using prepress equipment.

Between twenty and thirty years ago computer oriented techniques were used instead of the traditional methods of using photographic style equipment and a light table. Since the turn of the millennium, digital printing has really blossomed in the industry. Before this occurred many in the press industry were using large format style cameras to literally film copies of any images that were to be utilized.

The process included using the original, after being stripped, to form another copy onto another plate which very complicated because the image was drawn from an emulsion layer. This process is still used even up to today but as people become more used to the software in the new technology, and as costs of this kind of procedure fall, digital automation will inevitably take over one day.

Recently, it has become normal for many people to be able to work on the same projects at the same time due to the complicated software has come out. Even people in different locations can gain access to the projects which makes it much easier on reporters who are often all over the world.

Before newspapers or printed works are produced, there are several processes that have to be gone through. Once the report or photograph is accepted it now becomes ready for all the checking and rechecking by those who will ensure that the no mistakes are in the piece.

Typesetting used to be the work of compositors who would literally put each letter into a last piece by piece. These days, with the advent of all the new methods, this has largely been forgotten in the mists of time. However, those older workers sometimes like to keep the art alive by producing works using those traditional tools.

Copy editing means that an editor will check out the layout and accuracy of a piece and make sure that the format will be acceptable to the reader. He usually does this work before the proof reader who checks out the written word for errors.

Proofing means that someone will make up a mock up of the finished product so that the customer can see the effect. This is usually used before the customer gives the ok on the finished piece. The customer can see what the images and print stands on the page and make alterations before it goes to the printing stage.

Proof readers will go through all the printed text to look for mistakes in grammar, misspellings and details like dates and place names. This normally comes before the customer sees the facsimile and before it is finished with the printers.

Of course, with the advent of computers, a lot of this work is done without the use of the human eye. Spell checks are performed but there will always be a need for the human input into any kind of printing to stop other kinds of mistakes happening. This could damage reputations should wrong spellings or misquotes appear in the magazine.

Write a comment